The project among Fox Entertainment, Paramount, ITV, IMDb, Fabric, EIDR and Xperi will be unveiled at IBC. It aims to provide efficient management and delivery of accurate metadata for content.
The Coalition for Innovative Media Measurement and Society of Motion Picture and Television Engineers continue to work toward joining a pair of identifiers for ad and video content, Ad-ID and EIDR. The goal is to create an industry coding standard using the two, which identify advertising and movie/TV content, respectively.
