Researchers predict $3 billion in ad spending for the next election cycle, but unless local media want to cede a big share of that to Facebook, they need to capitalize on the targeting resources available to them. Matthew Davis explains how local outlets can get a ground game with their present targeting capabilities, and what’s at stake if they don’t.
While other candidates for mayor of Nashville spent big bucks airing television commercials in March and April, David Fox’s campaign saved for the homestretch. Finally, the Fox campaign is ready to begin what it says will be a TV ad plan that exceeds $1 million and continue through Election Day on Aug. 6.
The airwaves of western New York are nearing complete saturation with political ads tied to Tuesday’s special election. With news that the U.S. Chamber of Commerce is pumping $60,000 into yet another television advertising campaign, there are now more than 10 political entities — including the three campaigns battling for the open 26th district seat — fueling a steady stream of attack ads on local television and radio stations.