How Stations Are Promoting Election Night

With election night less than a week away, television stations across the country are reminding viewers to tune in, no matter the platform, for local, state and national results. Here’s a look at how some are teasing their coverage.

MARKET SHARE (DMA 4: PHILADELPHIA)

WCAU And WWSI Sponsor White House Exhibit

Discounted Political Ad Rates Start Tomorrow

Tomorrow, Sept. 7th, marks the beginning of the final stretch for political advertising. That’s the first day of Lowest Unit Charge Season, the 60-day period before the Nov. 6th general election. During that time (which also occurs in the 45 days before a primary election), broadcast stations may charge no more than their lowest rate for each particular class of ad time purchased for a “use” by a legally qualified candidate.

DMA 89 (CEDAR RAPIDS, IOWA)

Liz Mathis, Ex-KCRG Anchor, Wins Iowa Election