Endeavor has set a share price of $24, the final step before the media conglomerate goes public on the New York Stock Exchange on Thursday. The company had previously announced that it would seek to raise about $511 million at a share price of $23-$24. The company will be listed on the exchange under the ticker symbol “EDR.”
Endeavor Group Holdings, owner of the Ultimate Fighting Championship, revived it plans to go public after a botched attempt in 2019 and named Tesla Inc CEO Elon Musk to its board.
Endeavor — the parent company of WME, UFC, IMG, Endeavor Content, Professional Bull Riders and other assets — aims to raise as much as $620 million with the sale of 19.4 million shares at $30-$32 per share for its initial public offering this fall.
Endeavor Content is part of the larger company’s aggressive and controversial strategy to expand beyond traditional deal-making into owning content.
He is a former IMG chief content officer who also previously worked for ESPN and Dick Clark Productions.
The owner of WME has acquired NeuLion, the New York-based digital video technology company, for $250 million. NeuLion specializes in digital video broadcasting of live and on-demand content.