With the Detroit Free Press publishing the No. 1 local news site in the city, news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing newcomers. “We are trying to be the No. 1 sites, and we are trying to figure out what the secret sauce is to do that,” says Catherine Badalamente, VP of digital media for Graham Media, which owns WDIV. “That is 100% of my goal.”
The station group has consolidated its three providers of online technology — Inergize, Internet Broadcasting and The Enterprise Technology Group (EndPlay) — into one newly branded business under Phillip Hyun (pictured), the former CEO of Enterprise.”We are looking to leverage the assets and the people … to create a bigger and better company,” Hyun says.
The broadcaster is partnering with the Web content management firm to monetize desktop and mobile video and live streamed content.
The companies that provide Web and mobile platforms say their TV station clients should prepare for the opportunities — and challenges — of connected TVs, enhanced social media and mobile devices that allow for content tailored to users’ profiles and physical locations. The key to success may be managing the content workflow in the newsroom.
Many TV station groups rely on a small group of outside vendors for Web and mobile platforms and related services, which compete with one another for business from broadcasters and, increasingly, newspaper publishers. Here’s the quick rundown of these companies and what they are thinking.
The new solution works with HTML5, Flash and native application protocols to bring seamless live mobile viewing experience to Scripps’ nine TV markets.
With the city on the rebound, Detroit’s news-producing affiliates WDIV (NBC), WXYZ (ABC) and WJBK (Fox) are investing heavily in their digital platforms to secure core audiences while drawing the newcomers (artists, techies and the like) lured by the chance to build from the ground up. “We are trying to reinvent ourselves along with them,” says Catherine Badalamente, VP of digital media for Graham Media, which owns NBC affiliate WDIV.