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Time Warner Cable Launches ‘Enhanced’ iTV

MediaPost | by TVNewsCheck

In the wake of the cable industry’s new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV services for advertisers. Time Warner Cable said it has launched Enhanced iTV, which offers its advertisers in specific iTV markets the added capability to deliver a targeted message based upon the time of day so advertisers can reach demographically targeted audiences on a variety of networks.