One of the biggest challenges for news operations is stopping young consumers’ thumbs from moving from a new story to other distractions on mobile devices. Techniques that news organizations are testing to attract and retain millennials include fresh presentations, voice interfaces, automation, augmented reality and creating chat-like apps.
AP’s Andy Carvin, Quartz’s John Keefe, The E.W. Scripps Co.’s Rob McCracken and GateHouse Media’s Penny Riordan will look at how social platforms, bots and voice-enabled technologies are building audience engagement and loyalty among cord-cutting millennials at TVNewsCheck’s sixth annual NewsTECH Forum on Dec. 11-12.
Twitter and Facebook are setting themselves up for a battle for news supremacy among social media networks. Twitter, though, holds the upper hand, according to Eric Carvin, social media editor at the Associated Press. Twitter has “come to realize the value that the news industry has in terms of what people want to consume on social,” Carvin says. In an interview with NetNewsCheck, Carvin discusses potential news moves from those social platforms, along with the sleeper potential of Google Plus.
Carvin will lead the AP’s ongoing social media efforts, coordinating with all national and international regions, verticals and formats.