Jim Carnegie Sells RBR-TVBR To Eric Rhoads

COMMENTARY BY ERIC RHOADS

How Nielsen Can Transform Arbitron

Nielsen has the brand strength and credibility to conduct an in-depth study of radio’s viability as an industry. Radio needs to invest in proving its ability to drive business, as other media have done, so firm metrics can be provided to advertisers. This is an excellent opportunity for Nielsen to help radio get to the next level.