Back to TVNewsCheck Home

Scherer: Mobile Is Now The ‘First Screen’

The Guardian | by TVNewsCheck

Eric Scherer, director of future media at French broadcaster France Télévisions, speaking at the MIPFormats Conference: “The TV industry will have to work on a mobile-first strategy. Not a digital-first strategy, but a mobile-first strategy, because mobile is now the first screen, and it’s taking time away from the TV.”