Without political advertising and with, possibly, a recession on the horizon, station groups rely on their customer-focused approach to drive cross-platform businesses with omnichannel, client-focused campaigns. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Executives from Nexstar, Graham Media and Gray Television will share strategies for creating and expanding on opportunities to reach consumers on streaming and other digital platforms in a TVNewsCheck Working Lunch webinar on Jan. 26. Register here.
Executives from Estrella Media, NBCUniversal, Scripps Networks, Gray Television, Fox Television Stations and Allen Media will share how they’re maximizing their OTT sales opportunities and cultivating innovative strategies for audience development in part two of a TVNewsCheck webinar event slated for Aug. 25. Register here.
Erin Overstreet, VP of digital sales at Gray Television, explains how to frame the advantages of OTT advertising for local clients, the need to break down broadcast and digital sales silos and the importance of simplicity in the process. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing.
While TV stations are keenly focused on advertising and sponsorships as a way to make streamed services pay off, some are also offering subscription video on demand.
Sinclair’s Scott Ehrlich, Cox’s Ian Stinson, CBS’s Adam Wiener and Gray’s Erin Overstreet will offer insights they’ve gained into local news audience behavior, optimal OTT content and programming decisions, backend tech challenges and monetization opportunities at TVNewsCheck’s OTT News Summit on June 11.