XFL Scores Late Ad Sales On Eve Of Launch

Advertisers have been slow to the table to support the newly-revived XFL league, which kicks off this weekend. Interest is finally stirring, according to ESPN and ABC, but uncertain audience engagement and the memory of past alternative pro-football league failures cast a shadow over its prospects.


TVN Focus | Ad Buyers See An Opening For McMahon’s XFL

“The XFL has a good chance to become a small, viable opportunity for clients based on its WWE ownership backing,” says Adam Schwartz of Horizon Media. “I don’t think the XFL will ever become the NFL, but if the product is strong, it will get viewers to watch and, perhaps, to gamble on the games [and] that will draw more viewer interest.”

Network Positioning ESPN2 As Stand-Alone Ch.

Keith Olbermann Finalizes Deal With ESPN

The former MSNBC host will lead a New York-based latenight show on ESPN2.

Keith Olbermann In Talks To Join ESPN2

‘Bassmaster’ Swims From ESPN2 To Outdoor Ch.