What has really attracted advertisers’ attention is that 43% of fans have annual household incomes of $75,000 or more and that “58% of fans that are aged 25 or older live with children in their household.” These are audiences that are less likely to watch traditional television.
Hulu is the latest big media platform to jump on the eSports bandwagon. The streaming service said on Monday that it is ordering four new original TV series about the popular online-gaming competitions from ESL, the company behind some of the world’s largest eSports tournaments.
When you consider that NBC, ESPN and others take advantage of regional sports nets and affiliated channels as a means of providing regional coverage for esports events, it begs the question “How can local TV stations participate?” That idea may have seemed far-fetched at a time when stations needed to program for broader audiences. However, the digital world has created the same possibilities for local broadcasters.
Major cable networks like TBS and ESPN are riding the wave of eSports’ growth into the mainstream. Tonight, they will be joined by a broadcast net when The CW airs the finale of Machinima’s eSports docuseries Chasing the Cup. The third season of the series went behind the scenes in the lives of professional Mortal Kombat X players as they compete at the ESL Mortal Kombat X Pro League finals for a piece of the $100,000 purse.
TBS is leading what several industry sources say will be another flurry of agreements to bring professional video-game battles — today, under the catchy name eSports — to broadcast television.