Estrella Media said today it’s working with Comcast’s FreeWheel unit to help boost its connected TV advertising businesses. The combination will take advantage of the growth in Hispanic CTV viewing, the companies said.
The former NBCUniversal studio group executive will lead both U.S. domestic and global content strategy for the Spanish-language media company.
Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.
Spanish-language media company Estrella Media today announced that smart TV maker LG Electronics will carry Estrella Media’s FAST (free ad-supported streaming TV) networks through LG Channels. LG is the first partner to launch Estrella Media’s brand-new Cine EstrellaTV FAST channel this month. In addition, LG Channels will carry Estrella News, delivering live Spanish-language news coverage, and EstrellaTV, the flagship television network […]
Executives from Estrella Media, NBCUniversal, Scripps Networks, Gray Television, Fox Television Stations and Allen Media will share how they’re maximizing their OTT sales opportunities and cultivating innovative strategies for audience development in part two of a TVNewsCheck webinar event slated for Aug. 25. Register here.
He’s promoted from EVP, digital & streaming media at the Hispanic-targetted media company.
Exclusives
Estrella Media, a Spanish-language multiplatform media content company, has launched a live streaming simulcast of EstrellaTV’s KRCA Los Angeles station and its national EstrellaTV feed on YouTube TV. KRCA is available to Southern California users. “Getting our popular EstrellaTV network and Los Angeles station KRCA on YouTube TV is both energizing for our growth in streaming and empowering for […]
The former Univision, NBCUniversal and Telemundo executive joins the Spanish-language media company to accelerate transformation.
Estrella Media, a media company creating Spanish-language video and audio content for multiplatform distribution in the United States and worldwide, has launched on the Amazon News app on Amazon Fire TV devices. Streaming news coverage from across the United States, Mexico, and Latin America, the Estrella News team will cover stories and breaking news of value to the […]
Spanish-language programmer Estrella Media said it is launching a third free, ad supported streaming TV channel, Estrella Games. The new channel is part of the “Experience Estrella. Everywhere” strategy the company unveiled at its NewFront presentation on Wednesday and during virtual upfront meetings with advertisers and media buyers.
Estrella Media, a vertically integrated, multi-platform, Spanish-language media company, today appointed Arya Towfighi executive vice president and general counsel. Towfighi joined Estrella Media in November 2019 as a senior vice president, overseeing the company’s legal functions. His role has now been expanded to include oversight of the human resources, communications, and business affairs functions of the company. Towfighi […]
Industry veteran René Santaella, previously at Sony and Disney, will lead the multi-platform Spanish-language media company’s digital transformation and growth.
Hispanic media company Estrella Media said today that it has entered into a distribution agreement with live TV streaming platform fuboTV. Estrella Media’s live national EstrellaTV channel, as well as its flagship television station in Los Angeles, KRCA, are now available to fuboTV’s subscribers on its Latino package in the U.S. This deal marks one of […]
Multiplatform, Spanish-language media company Estrella Media says its EstrellaTV network is now available over the air in the Corpus Christi, Texas, market (DMA 128). Effective Monday, June 8, EstrellaTV started broadcasting on LPTV station K21OC on ch. 54.2 in Corpus Christi, owned by HC2 Holdings. Launched in 2009, Hispanic network EstrellaTV has grown to 11 […]
Estrella Media announced Thursday that all DirecTV and U-verseTV subscribers will be provided free access to EstrellaTV for 60 days, effective immediately, if not already in their programming package. The company said: “EstrellaTV is an essential news and entertainment source for the U.S. Hispanic community. As a result of the COVID-19 pandemic, EstrellaTV recently expanded its news operations […]
LBI Media, which emerged from Chapter 11 bankruptcy protection last October, has renamed itself Estrella Media. Estrella Media is owned by HPS Investment Partners. Lenard Liberman, who founded LBI, gave up his equity in the company as part of the reorganization plan.
