Estrella TV Launches ‘Hablamos El Mismo Idioma’ Campaign

Estrella Media’s Estrella TV is launching a new image campaign and debuting six new primetime and daytime shows on Feb. 12. The new campaign uses the slogan “Hablamos el Mismo Idioma,” or “We Speak the Same Language.”

EstrellaTV To Premiere Standup Comedy Series ‘Comedy Central Presenta’

Estrella Media will debut Comedy Central Presenta, a one-hour standup comedy series, Friday, May 14, on its EstrellaTV network. The show will be added to EstrellaTV’s Friday night programming slate and […]

Estrella Media Partners With Google Ad Manager For Monetization of Streaming TV Platforms

Estrella Media, a vertically integrated, multiplatform, Spanish-language media company has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms. Free ad-supported streaming TV (FAST) platforms will […]

Estrella TV To Launch On KEMO San Francisco

Estrella TV Names Two New Midday Hosts

Spanish-language Estrella TV has brought on Gino Del Corte and model and actress Maria Elena Anaya as hosts for its midday TV shows iTestigo and En Vivo, respectively. iTestigo is […]

Estrella TV Unveils New Programs For 2018

Spanish-language television network Estrella TV today announced a new programming lineup to kick-start the new year. Leading the new lineup is LOL Comedi Hi, a scripted comedy sketch show comprising […]

EstrellaTV To Broadcast Miss World 2017

EstrellaTV, LBI Media’s Spanish language network, announced today that it will broadcast the 2017 Spanish-language transmission of the Miss World competition on Saturday, Nov. 18, from 7 to 9 p.m. […]

Liberman Broadcasting Elects Must-Carry

Come Jan. 1, Comcast will begin carrying the three Estrella TV stations in Houston, Denver and Salt Lake City that it dropped in 2015. That’s because station owner Liberman Broadcasting Inc. has selected must-carry status in the just-wrapped election cycle.

DMA 125: MONTEREY-SALINAS, CA

KSBW To Simulcast News On Estrella Subchannel

Beginning Monday, Sept. 11, Hearst Television-owned NBC affiliate KSBW Monterey-Salinas-Santa Cruz, Calif. (DMA 125), will simulcast its 5 p.m. newscast with live Spanish closed captioning on its Estrella TV Costa […]

DMA 66: WICHITA, KS

Estrella TV Adds KCTU Wichita As Newest Affiliate

Spanish-language broadcaster LBI Media said today that its Estrella TV Network has added a new affiliate in Wichita, Kan. Estrella TV has signed an affiliate agreement with KCTU-LD owned by […]

DMA 18: ORLANDO, FL

WESH To Simulcast News On Estrella TV Orlando

Estrella TV Slots Its First Sitcom: ‘Las Vega’s’

The Spanish-language network adds a Colombian one-hour sitcom to its programming lineup.

 

Ferriz Hijar Upped To News VP At Estrella TV

Ferriz Hijar will be responsible for the strategic planning and management of the network’s news division, including managing content and production for all news-related programming, which includes two national newscasts. He will continue to anchor the national newscast Cierre de Edición.

 

Estrella TV In International Distribution Deal

The Spanish-language broadcaster will make its original content catalogue available in markets around the world through Sabbatical Entertainment.

Cox To Carry Estrella TV In Phoenix, San Diego

Beginning today, Spanish-language broadcaster LBI Media’s Estrella TV network is available in Phoenix (DMA 12) and San Diego (DMA 28) and on Cox Communications. “We are excited to further expand […]

Sling Adds Showtime, Family, Spanish Chs.

Sling TV launched multiple new channels today: Showtime — Now available as a premium, Showtime offers new and existing Sling TV customers eight channels for $10 per month, including nearly 2,000 […]

Estrella TV Inks Carriage Deal With Dish

Spanish-language broadcaster LBI Media on Thursday signed a multiyear agreement with Dish Network to expand its presence and distribution in U.S. As part of its national carriage expansion and broadcast affiliate […]

‘Matter Of Fact’ Adds 6 Estrella Stations

The syndicated political magazine show will debut this month on Estrella outlets in Florida, California and New Mexico.

Liberman Signs Carriage Deal With DirecTV

After striking out with the FCC in a carriage discrimination complaint against Comcast, Spanish-language broadcaster Liberman Broadcasting has struck a carriage deal with the No. 2 pay TV platform, DirecTV. The deal will put network Estrella TV on the program guides of more than 20 million satellite TV customers.

Estrella TV Launches Game Show ‘Tumba Burros’

Spanish-language Estrella TV Network is premiering its newest game show, Tumba Burros, tonight, Sept. 26, at 6 p.m. ET. Hosted by comedians Carlos Eduardo Rico and Alma Cero, Tumba Burros […]

Comcast Beats Liberman’s FCC Complaint

Comcast got welcome news from the FCC on Friday when the commission dismissed a complaint filed by Liberman Broadcasting, the owner of Estrella TV. The FCC agreed with Comcast’s contention that Liberman failed to establish a prima facie case of a program carriage violation because it has failed to prove that it is a “video programming vendor.” The regulatory agency deems Liberman instead to be a “broadcast licensee.”

LBI Media Names Marco Antonio Gonzalez PR VP

LBI Media, the parent company of Estrella TV Network and the owner of 10 television and 17 radio stations, today appointed Marco Antonio Gonzalez to the newly created role of […]

Comcast Asks FCC To Toss Estrella Complaint

Comcast  has asked the FCC to dismiss a complaint filed against it by Liberman Broadcasting, which claims the MSO is discriminating against its Estrella TV network to favor the Spanish-language programmers it acquired during its NBCUniversal purchase.

Estrella Files FCC Complaint Against Comcast

Estrella TV, the third-ranked Spanish language TV network behind Univision and Telemundo, says cable giant Comcast is discriminating against the network to benefit its own Spanish language networks, Telemundo and NBC Universo. Estrella’s owner, Liberman Broadcasting, has filed a complaint with the FCC against Comcast charging violations of the FCC’s Program Carriage regulations, as well as of the merger conditions imposed on Comcast when it acquired NBCUniversal.

DMA 125: MONTEREY-SALINAS, CA

KSBW To Launch Estrella TV On Subchannel

Hearst’s NBC affiliate in Monterey-Salinas, Calif., will debut the Spanish-language diginet from Liberman Broadcasting on ch. 8.3 on April 25.

 

DMA 20

KQCA To Launch Estrella TV Sacramento

Hearst-owned MNT affiliate KQCA Sacramento, Calif. (DMA 20), will launch the 24-hour Spanish language network Estrella TV Sacramento, on multicast ch. 58.3 starting June 1.  Estrella TV Sacramento will offer […]

DMA 62

Estrella TV Adds Ft. Myers-Naples To Affiliate Roster

Hispanic broadcast network Estrella TV increased its affiliation lineup with the addition of WGPS-LP Fort Myers-Naples, Fla. (DMA 62). The network will make its premiere this month. “Estrella TV is […]

MULTICASTING SPECIAL REPORT PART 1

Diginets Building Themselves A Market

The multicast networks that stations are using to populate their subchannels are estimated to generate between $250 million and $350 million a year in total ad revenues, growing 4% to 5% a year. “It’s still early in the game, says Katz TV Media’s Bill Carroll. “They’re in the ‘build-out phase,’ the news being they’ve extended the reach, and enhanced the profile, of broadcast stations. A few are already visible in ratings terms, and others are quickly becoming so.” Here’s a look at the diginet trends and our exclusive ranking of the top 25 by TV household coverage.

Estrella TV Slots Bio Miniseries On Jenni Rivera

Hispanic  broadcast network Estrella TV has produced a 10-episode miniseries following the life and career of singer Jenni Rivera. Jenni — La Vida de Una Diva will make its U.S. […]

DMA 40

Estrella TV Renews KVMY Las Vegas Affiliation

Hispanic  broadcast network Estrella TV has renewed its network affiliation with Sinclair Television-owned KVMY Las Vegas (DMA 40). “Estrella has served as a key revenue driver for our station and […]

DMA 111

Estrella TV Adds KZAK Boise To Affiliate Roster

Hispanic network Estrella TV increased its affiliation lineup with the addition of KZAK Boise, Idaho (DMA 111) and renewing KMBY Monterey, Calif. (125). Both stations are owned by Cocola Broadcasting, […]

DMAS 24, 130, 132 & 142

Estrella TV Adds Four DTV America Affiliates

The Hispanic network will now be available In Raleigh, N.C.; Lubbock and Amarillo, Texas, and Wilmington, N.C.

DMA 14

Tampa Bay Soccer Club In Deal With WMOR

VSI Tampa Bay Football Club today announced a marketing partnership with the Estrella TV subchannel of Hearst-owned independent WMOR Tampa, Fla. (DMA 14).  The Hispanic network will conduct exclusive co-branded […]

Estrella TV To Broadcast Primera League Soccer

Estrella TV has become the official and exclusive U.S. Hispanic broadcast home for Alianza Fútbol Club soccer games and will air all the action live and direct from El Salvador […]

Estrella TV Names Judy Kenny Network Sales EVP

Estrella TV has named Judy Kenny executive vice president of network sales and marketing, effective immediately. Based in Estrella TV’s Manhattan offices, Kenny will report to Winter Horton, chief operating […]

UPFRONTS 2013

Estrella TV Sets Upfront Event For May 13

Estrella TV Has Strong November Sweeps

Estrella TV emerged from the November 2012 sweeps period with audience increases across core advertiser demos. Estrella TV said it emerged from the fall ratings season as one of only […]

Charter Adds Estrella TV in Select Markets

Charter Communications has signed a carriage agreement with Estrella TV to deliver the US Hispanic entertainment network to select additional markets. “Multicultural programming choices are increasingly important to our customers. […]

DMA 164

EstrellaTV Adds KSWT Yuma As Affiliate

Liberman Broadcasting Inc. (LBI Media) today announced that its national Hispanic television network, EstrellaTV, has signed an deal with Pappas Telecasting’s CBS affiliate KSWT Yuma, Ariz.-El Centro, Calif. (DMA 164), […]

Estrella Expands Lineup With New Shows, Concerts

Following the launch of new shows earlier this year, Liberman Broadcasting Inc. (LBI Media) today introduced four new shows to its EstrellaTV’s programming line-up. “As we kick off our new […]