Drive audience engagement with streaming weather
Broadcasters launching 24/7 streaming channels devoted to weather, or to news with weather updates, are finding their content strategies differ vastly from what they air in their linear newscasts. Here’s what the research and early experience are showing. Pictured: Ethan Dreilinger, client solutions engineer at The Weather Company, spoke with TVNewsCheck Publisher Kathy Haley about what broadcasters are learning from their weather OTT channels, during a fireside chat at TV2025: Monetizing the Future, a TVNewsCheck conference presented at NAB Show New York.
Digital leaders from Tegna, ABC Owned Television Stations, Graham Media and Allen Media told a TVNewsCheck webinar audience last week that OTT has opened a wealth of content opportunities to connect with new audiences, while the industry is also getting better at using first-party data to deepen audience ties and boost revenue.
Premium app offers stations entry into expanding subscription economy
Broadcasters aiming to diversify digital revenue streams in the wake of disruption in the programmatic advertising universe may consider partnering with The Weather Company, an IBM Business, and offering a premium version of their mobile weather app. The Max Mobile Premium app, pictured here, uses AI-powered messaging to invite Max Mobile users to upgrade.
TV’s Digital Execs On Facing New Frontiers
Digital and content leaders from ABC Owned Television Stations, Tegna, Graham Media Group and Allen Media Broadcasting will chart the industry’s next steps on mobile, desktop, streaming and social media — and where the revenue will come from — in this June 24 TVN Working Lunch webinar. Register here.
TVN webinar to explore how broadcasters can diversify digital revenue streams
Station groups can capitalize on shifts in the mobile advertising landscape by building in a subscription revenue stream, according to executives from The Weather Company, who will appear on a TVNewsCheck webinar on April 27 at 3 p.m. ET. The event will examine how the Max Mobile white label app that many broadcasters offer their followers can use artificial intelligence to invite, at just the right time based on user behavior, an upgrade to premium. Join us by registering here.
