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E*Trade Returns To The Super Bowl

MediaPost | by Tanya Gazdik

E*Trade is coming back to the Super Bowl after a three-year hiatus. On Tuesday, the financial services company released a teaser video clip of Workout from its AOR MullenLowe US. The 30-second spot will run during the second quarter of the game. CBS is reportedly  charging around $5.5 million for 30-second commercial spots in this year’s Super Bowl, about the same as ads in the 2020 game.