ATSC 3.0 quietly achieved a significant milestone in South Korea Sept. 14-18 and again Oct. 19-23 with over-the-air transmission of 8K television.
TVN TECH | ATSC 3.0 AT NAB
Broadcasters Make Big 3.0 Bet At NAB
A consortium of station groups pledges to launch the new next-gen transmission standard in top markets by the end of next year. But while broadcasters seem to have found consensus on how to get 3.0 signals on-air, their long-term plans for business models are still unclear. And there are also some tough decisions broadcasters will need to make about what kind of single frequency network they need to build out.
