Political ad spending has exploded since the 2010 Citizens United decision by the Supreme Court, which lifted bans on political spending by corporations. With lots of money flowing to special interest groups and candidates, every election cycle is sparking record spending, and this year is no different. Evan Tracey, SVP at National Media and former president at Kantar Media’s Campaign Media Analysis Group, talks about which states had the most spending, how spending compared to past years, and what to expect in 2016.
The head of Kantar’s Campaign Media Analysis Group, Evan Tracey, says that in the just-completed election season, TV stations were still the No. 1 ad medium at $2.4 billion. Any money that moved from broadcasting to other media was solely because broadcasting could not meet all the demand, he said.