CBS Local Deal Opens Doors For Pureplay, the Clarity Digital Group-owned local-content network, has opened up new audiences with a recent deal to provide its vetted user-created content on niche topics to CBS Local. The deal also creates new revenue streams for the network, adding to what is already drawn from display ands and sponsored content.

CBS Local, Examiner Ink Content Pact

The partnership will create original lifestyle content for local audiences that will begin appearing on CBS Local sites in the first quarter of 2012.