ExciteM, a San Francisco-based media company that develops and implements interactive TV participation campaigns based on its proprietary platform, will be a featured startup at the 2014 NAB Show. ExciteM’s interactive participation technology allows newscasters and audiences to interact in real time. It is designed for local and national television stations and powers social engagement for events ranging from local polls to the Sochi Olympics and Golden Globe Awards.
The platform, from Sunnyvale, Calif.-based software company Excitem, rapidly tallies phone and text message responses, letting on-air talent initiate a poll and then display the results within minutes. The same platform also delivers analytics, breaking out by area code where responses are coming from.