Social media-savvy broadcasters have developed strategies and best practices for exploiting Facebook and Twitter to generate higher ratings and more revenue.
As mobile rises in popularity, TV stations are mobilizing, if you will, to meet the needs and wants of viewers in a wide variety of ways.
A growing number of stations and station groups seem finally ready to entrust critical functions to cloud-based solutions.
Advertising to publicize new mandatory health insurance could mean an extra $1 billion for TV stations over the next two years.
Bill Fine, GM of WCVB Boston and chairman of TVB, discusses TVB’s “report card,” the outlook of national spot and political advertising, progress in getting credit for DVR viewing, the loss of exclusivity to network programming and more.