Executive Outlook Winter 2015

Some station groups want a field camera to be able to switch from HD to 4K. Others put a high priority on IP connectivity, workflow integration or weight (low) and size (small). And some want a little bit of everything.

Leading vendors are heeding broadcasters call for next-gen cameras. Canon offers a variety of run-and-gun style units under $3,500. Among them is the Canon XA25, a handheld unit weighing less […]

Sales people won’t be replaced by robots anytime soon, but automation could lead to massive change at stations and rep firms. There’s a growing interest among broadcasters in automated selling that has evolved from wary to cautiously optimistic over the past year. This story originally appeared in the winter edition of TVNewsCheck’s Executive Outlook.

AdMore, launched in 2013, is an outgrowth of RevShare, which specializes in direct response sales. Individual stations within the Tribune, Sinclair and Gannett groups are among AdMore’s clients. AudienceXpress, owned […]

Sales people won’t be replaced by robots anytime soon, but automation could lead to massive change at stations and rep firms. There’s a growing interest among broadcasters in automated selling that has evolved from wary to cautiously optimistic over the past year. This story originally appeared in the winter edition of TVNewsCheck’s Executive Outlook.

Paul McTear’s first job in broadcasting was assistant business manager at WPHL, an independent station in Philadelphia, in 1977. If not for a little luck and good chemistry with broadcast […]

Now that broadcasters are a couple of weeks into 2015, they can officially start looking forward to 2016 and the return of big-time political money. And when that year gets […]

Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Executive Outlook winter edition.