TVN TECH

What Makes The Perfect ENG Camera?

Some station groups want a field camera to be able to switch from HD to 4K. Others put a high priority on IP connectivity, workflow integration or weight (low) and size (small). And some want a little bit of everything.

TVN TECH

What’s Next From Next-Gen Vendors

Leading vendors are heeding broadcasters call for next-gen cameras. Canon offers a variety of run-and-gun style units under $3,500. Among them is the Canon XA25, a handheld unit weighing less than two pounds. The camera relies on a single 1/2.84-inch CMOS imager with about 2.9 Megapixels. The XA25 uses MPEG-4-AVC/H.264 to record to two SD/SDHC/SDHX […]

TVN FOCUS ON SALES

Automated Sales Could Revolutionize Spot TV

Sales people won’t be replaced by robots anytime soon, but automation could lead to massive change at stations and rep firms. There’s a growing interest among broadcasters in automated selling that has evolved from wary to cautiously optimistic over the past year. This story originally appeared in the winter edition of TVNewsCheck’s Executive Outlook.

Contenders in Automated Selling

AdMore, launched in 2013, is an outgrowth of RevShare, which specializes in direct response sales. Individual stations within the Tribune, Sinclair and Gannett groups are among AdMore’s clients. AudienceXpress, owned by Visible World, has largely been involved with avails on cable networks and online since its founding in 2013. Backers include WPP along with Time […]

TVN SPOTLIGHT ON SALES

Moving Spot TV Toward Automated Selling

Sales people won’t be replaced by robots anytime soon, but automation could lead to massive change at stations and rep firms. There’s a growing interest among broadcasters in automated selling that has evolved from wary to cautiously optimistic over the past year. This story originally appeared in the winter edition of TVNewsCheck’s Executive Outlook.

Paul McTear: Raycom’s Transformative Leader

Paul McTear’s first job in broadcasting was assistant business manager at WPHL, an independent station in Philadelphia, in 1977. If not for a little luck and good chemistry with broadcast veteran Jack Clifford, it might have been the last for McTear, Raycom’s president-CEO. Clifford, who’d been hired by the Providence Journal Co. to expand its […]

JESSELL AT LARGE

Big Data Has To Be TV’s Big Priority

Now that broadcasters are a couple of weeks into 2015, they can officially start looking forward to 2016 and the return of big-time political money. And when that year gets here, I doubt they will be disappointed. It’s a presidential year, and it looks as if the Republican Party, at least, will have a long […]

TVN FOCUS ON ADVERTISING

Big Data Remakes Texas Campaign Ad Spend

Republican Texas gubernatorial candidate Greg Abbott’s team assembled a winning strategy featuring an integrated media marketing machine that included more for digital, less for TV. This story first appeared in TVNewsCheck’s Executive Outlook winter edition.