Channel sharing offers an alternative for some broadcasters that would like to cash in on the FCC’s incentive auction, but continue broadcasting. It’s also an opportunity for other broadcasters looking to generate extra revenue by leasing excess spectrum. Here are some items vital to any channel sharing contract. Publisher’s Note: Executive Outlook is a new, branded feature of TVNewsCheck.com. It is offered free today as a sneak preview of the kind of in-depth content soon to be offered in the our Premium Member Center.
Valari Staab, the president of the NBC Owned Television Stations, took over management of the 10 stations a few years back. Her bosses also gave her the charge of improving the group and money to do so. She talks about how her investment in investigative reporters, helicopters, additional newscasts, new facilities and other resources has paid off. This story originally appeared earlier this month in the Spring 2014 edition of TVNewsCheck’s Executive Outlook, a quarterly print publication devoted to the future of broadcasting.
The tabloid-size Executive Outlook will feature a deeper level of reporting and analysis than is found elsewhere in the trade press and is designed to offer broadcast TV owners and managers insights into how key issues are affecting the long-term direction of their industry.