Nielsen has been promising “enhancements” to its local TV ratings for years. While replacing paper diaries has been elusive, there may be a solution soon.
The once blue-sky tech that replaces a host of master control gear with a single unit is gathering more fans and deals are expected at the NAB Show.
Following tough hits from the recession, NAB faces new challenges to its biggest revenue source.
Although best known for her work in setting global tech standards, Warner Bros.’s Wendy Aylsworth is also a leader in communicating technology’s issues to Hollywood’s creative side.
TV stations are trying to figure out whether — and how — to capitalize on the $390 billion digital marketing services market. For depending on your point of view, DMS represent either the next unconquered frontier of local advertising, or a sector that requires a whole lot of work for not much revenue.
1. The auction is voluntary — really. The FCC wants to clear up to 120 MHz of TV spectrum — or 20 TV channels in the upper UHF band— so that it can turn around and auction it to wireless carriers for broadband use. To do that, the authorizing legislation empowers the FCC to buy […]
The broadcaster has developed a server-based platform where everyone from field reporters to the evening anchor can access, edit and publish a story to any platform.