Kimberly Gilberti, a key executive in the launch of Nielsen’s Nielsen One measurement system, has joined Experian Marketing Services as chief product officer. Gilberti joins Experian as it is enhancing its product offerings by using technology from Tapad, which was acquired by Experian in 2020. Gilberti spent 23 years at Nielsen, which lost a number of senior executives at the end of last year.
Looking to give advertisers better targeting, Kantar Media is partnering with Experian Marketing Services to add specific demographic data to anonymous viewing data for Kantar’s growing DirecTV-based TV measurement service.
