Nielsen And Experian Expand Agreement To Enhance Identity Demographics

Nielsen and Experian this morning announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices […]

Nielsen Audience Measurement Chief Leaving

Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian. The move comes as Nielsen is grappling with a variety of new challenges, including charges from the TV industry that the quality of its ratings samples have deteriorated during the pandemic, because Nielsen technicians and reps have had a more difficult time gaining access to panelists’ homes.