Truthset, a data validation-as-a-service offering, says that Experian, a leading global information services company, has joined the Data Collective. By joining the Data Collective, Experian can evaluate its marketing data […]
Truthset said that Experian, a leading provider of marketing information, has joined Truthset’s Data Collective. The Data Collective was launched in 2022 with 20 members. It was established to provide an independent platform for companies to share and benchmark the accuracy of their marketing data. As a member, Experian can evaluate its marketing data against industry standards, enhancing the accuracy of the information it provides to clients.
Nielsen and Experian this morning announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will […]
Scott Brown, the head of Nielsen’s audience measurement product, is leaving to join Experian. The move comes as Nielsen is grappling with a variety of new challenges, including charges from the TV industry that the quality of its ratings samples have deteriorated during the pandemic, because Nielsen technicians and reps have had a more difficult time gaining access to panelists’ homes.
