COMMENTARY BY MARK GOLDMAN
Don’t Believe All The Connected TV Hype
Mark Goldman, CEO, Extend.TV: “From Apple TV to Chromecast, and Roku to Amazon Fire, there’s a lot of talk in the ad world about connected TV. On publications all over the Web, it’s billed as the next hot platform for brands to engage their consumers. But should advertisers believe the connected TV hype? My answer may be surprising coming from a media and ad-tech vet. But I would say no — at least not yet. Why? There’s simply no audience for advertisers on connected TV.”
