Extreme Reach Partners With BrightLine On CTV/OTT

Extreme Reach, a global advertising, analytics and rights management platform built for all forms of TV and streaming video, has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT environments. The companies say the  partnership leverages both of their […]

Extreme Reach Closes Deal For Adstream

Extreme Reach said it has closed on its acquisition of Adstream, creating what it calls “the first and only independent global platform that connects the end-to-end creative supply chain for marketers. The combined company answers the call from brand marketers who recognize the benefits and rich data that can only come from one central asset […]

Extreme Reach Promotes Gaurav Agarwal To COO

Extreme Reach, an asset management solution for TV and video advertising, has named Gaurav Agarwal chief operating officer. Gaurav joined ER in 2018 in the new role of corporate development officer based in Los Angeles. Since then he has focused on developing and executing key strategic initiatives, fostering new growth opportunities and expanding relationships with […]

Extreme Reach To Acquire Adstream

Extreme Reach, a provider of a TV and video advertising asset management solution, is buying Adstream, a global provider of digital asset management, creative logistics and analytics solutions. Through the acquisition, Extreme Reach says it will provide brand marketers and all their global partners “with a seamless, all-in-one brand activation platform that removes complexity from […]

Extreme Reach Recognized With TAG Certified Against Fraud Seal

Extreme Reach (ER), the asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognizes ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and protecting […]

Report Shows 3Q Stability Of CTV Share, Continued Dominance Of :30 Ads

Extreme Reach (ER), an asset management solution for TV and video advertising, today released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge platform to connected TV (CTV), desktop, and mobile devices for July through September. Key findings from the report include: CTV leads in […]

MRC Revokes Accreditation For Hulu, 2 Others

The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.

Extreme Reach, Verance Partner On Enhanced Addressable Insights

Verance and Extreme Reach today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s open standard Aspect watermarking technology with ER’s AdBridge asset management platform for TV and video ad creative. The partnership will make Verance insights available to AdBridge clients on both the buy and sell side, providing […]

Ads On Connected TVs More Attractive

Extreme Reach’s 3Q Video Advertising Benchmarks Report says that impressions delivered in digital videos over connected TV rose 170% year over year. Connected TV share of the ads served rose 38%, compared to 31% for mobile and 21% for desktop. Tablets, once popular, accounted for just 9% of impressions.

Extreme Reach Buys DGIT’s TV Biz For $485M

Extreme Reach has agreed to acquire all of Digital Generation’s TV-centric business units, including its broadcast distribution and production services businesses. The ad management and distribution company introduced a new ad serving platform earlier this year.

Extreme Reach Nets $50 Million Investment

Extreme Reach Combines TV, Online Metrics


HD Commercials Limited In Local Markets

With the costs of producing HD ads declining and seemingly every spot on the Big Four networks in high definition, the local market continues to lag. Are marketers losing an opportunity? Maybe. Are they entirely to blame? No.

HD Spots Grab 20% Of TV Ad Inventory

HD commercials now comprise almost 20% of all TV commercials — about double the share they had a year ago. For the second quarter of 2011, a new study from Extreme Reach says the reason for the spike is lower distribution costs, more local TV adoption of HD commercials and a simpler execution of HD spots in overall campaigns.