The Branded Content Project, an initiative by Local Media Association, the Local Media Consortium and Facebook Journalism Project, today announced a call for entries from Black, Indigenous and people of color (BIPOC) publishers for its Branded Content Sales Bootcamp. The program will provide state-of-the-art sales training and consulting to help publishers develop successful and sustainable branded content offerings and related […]
The Local Media Association is partnering with the Facebook Journalism Project and Lenfest Institute for Journalism to offer a total of $1 million in grants to support US and Canadian local news organizations covering the coronavirus.
The Local Media Association and the Local Media Consortium, today announced that they have hired Julia Campbell as branded content project lead. This newly created position is possible thanks to a $1 million investment from the Facebook Journalism Project to help more than 2,000 local newsrooms across both the LMA and LMC membership better understand, develop and implement […]
A year ago, Facebook launched its Facebook Journalism Project. Led by Campbell Brown, the ex-NBC News anchor who was Facebook’s new head of news partnerships, the project was a high-profile effort to smooth relations with prominent news publishers. Critics say the initiative hasn’t delivered in meaningful ways and is a public relations exercise aimed at placating publisher critics more than anything.