Advertisers Seek Right To Cancel TV Spending As Coronavirus Roils Fall TV

Ad buyers are pressing TV networks for unprecedented flexibility to back out of spending commitments given a lack of new entertainment and potential pitfalls for the NFL season.

With Some Primetime Show Start Dates, Will Advertisers Move To Buy?

TV networks are slowly announcing starting dates of big primetime shows — scripted and unscripted — which could help push TV advertisers to make upfront deals. The COVID-19 pandemic has led to major TV production disruptions — which, in turn, has paused some TV advertising deal-making.

ABC Renews 13 Additional Series

ABC made it a baker’s dozen on Thursday, handing out renewals to 13 series including bubble shows Stumptown, The Rookie and Mixed-ishAlso scoring additional-season green lights are comedies Black-ishThe ConnersAmerican Housewife and The Goldbergs, as well as Thursday-night drama A Million Little Things and unscripted series The BachelorDancing with the StarsShark Tank and 20/20. The new Jimmy Kimmel-hosted reboot of Who Wants To Be A Millionaire will also be back for another season.

Fall TV Brings Julia Roberts, Life After ‘Roseanne’

TV has reached superstore proportions: Streaming, cable and broadcast are on track to surpass the record 487 shows they fielded last year, with 300-plus shows already out by mid-2018 per an ongoing FX tally. The fall TV season officially kicks off next week and even avant-garde streaming platforms, which release ambitious shows nonstop, are part of the traditional September hoopla once owned by broadcast networks.