Networks Spend Billions On Fall Promos

Nielsen says this summer and fall, TV networks will spend roughly the equivalent of $4.5 billion in TV promos — with the majority of that messaging coming from its own network airwaves. Just over 88% of broadcast TV networks marketing efforts — or $4 billion — comes from its running new season TV promos on its own network airwaves. Roughly 9.3% comes from cross-channel promotion via broadcast networks’ sister cable channels. That comes to around $300 million. In addition, 2.4% comes from pay-TV efforts on other networks — around $100 million.