Unlike 2020, there’s actually a Premiere Week this year, with the broadcast networks kicking off their 2021-22 campaign on September 20 — the day after the Primetime Emmy Awards, as was the old normal.
Across the past five TV seasons, 61% of midseason launches wound up canceled after that freshman run. In that same span, 58% of fall launches were ill-fated — so, premiering earlier isn’t necessarily better.