Unlike 2020, there’s actually a Premiere Week this year, with the broadcast networks kicking off their 2021-22 campaign on September 20 — the day after the Primetime Emmy Awards, as was the old normal.
For the animated series’ premiere, the show pokes fun at Showtime’s Homeland with an episdoe called ‘Homerland’ “Never in a million years did any of us think this would become as wildly successful as it has,” says Al Jean, EP of The Simpsons.
Networks Diversifying Fall TV Promo Efforts
Facing stiff competition from cable, broadcast television executives have been marketing the fall TV lineup in some pretty interesting ways, like having a Headless Horseman stalk a Manhattan street to sell the new Fox series Sleepy Hollow. “It’s harder than ever,” says George Schweitzer, president of the CBS Marketing Group.