New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows

Total national TV entertainment advertising sank 25% in September to $2.0 billion — mostly due to the lack of TV network primetime programming for the new TV season, according to MediaRadar. Major TV networks experienced massive TV production delays due to the COVID-19 pandemic, which in turn has pushed out many new TV shows and content launches for the 2020-21 TV season to start in November or later.