ABC is going against the prevailing winds in TV and making a big bet on family values. The network is banking on the strength of its comedy roster this fall by expanding its Tuesday sitcom block from one to two hours. The clutch of family-centric laffers that will air from 8 to 10 p.m. on Tuesday and Wednesday represent the most well-defined comedy brand among the Big Four networks at present.
Want to see more family programming on TV? Then tell advertisers they might have to pay higher CPMs for potentially lower-rated shows. Doesn’t sound so good? Well, that might be the only formula that gets networks to shift their programming efforts, according to the Association of National Advertisers.