Gray And SportsGrid Offer Five Sports Betting Specials For National Syndication

The specials will be part of the Beat the Odds nationally syndicated sports betting and entertainment television series produced by Tupelo Media Group and KVVU. They begin this weekend for college basketball and will also air on dozens of Gray’s stations.

OPEN MIKE BY TIM SEWELL

For FAST Channels, Server-Side Ad Insertion Is A Potent Revenue Tool

Broadcasters need to harness SSAI cost-effectively to get the most monetization opportunities from the FAST channels they’ve embraced. The ad insertion tech is getting better at helping them.

BBC News FAST Channel Launched By AMC Networks, BBC Studios

Initial distributors are Pluto TV, Samsung TV Plus, Xumo Play, Vizio WatchFree Plus, Sling Freestream and Plex.

NBCU And Pluto TV To Launch New Fast Channels

The offerings include Entertainment, News, Sports and True Crime channels that will feature past seasons of reality programming including The Real Housewives franchises, true crime and sports content, and acclaimed library series including Murder, She Wrote, The Lone Ranger and Little House on the Prairie. NBC and Telemundo Local FAST channels are set to arrive later this year.

Senior Amazon Exec Calls Prime Video Advertising On Scripted Programming ‘An Important Part Of The Total Business Model’

Ads began running this month on scripted series and films on Prime Video, except for subscribers who opt to pay an extra $3 a month in order to avoid ads. Amazon’s approach has differed from that of streaming rivals like Netflix, which rolled out a lower-priced tier with ads as an option instead of forcing those who want to stay ad-free to pay extra.

Data Finds FAST Apps Outperform Viewer Attention Benchmarks For Linear TV And Overall CTV

Vizio and leading attention metrics provider Adelaide, today released joint research aimed at identifying what TV environments viewers pay the most attention to while watching. The report found that free […]

OUTtv Proud Heads To Freeview UK

OUTtv, an LGBTQ+ television and streaming service, in partnership with Fuse Media, has secured a deal with Channelbox to distribute OUTtv Proud, its international FAST channel, in the U.K. via Freeview. […]

FAST Channels Are Capturing Viewer Attention: Study

Viewers may not pay for free ad-supported streaming television (FAST) channels, but they appear to be paying attention, according to a new report from smart TV maker Vizio and attention research company Adelaide. The report found that FAST channels topped overall connected TV attention benchmarks by 20% to 25%. FAST channels did even better compared to traditional TV channels, outperforming linear by 35% to 40%.

Talking TV: How NBCU Local Is Strategizing On FAST Channels

Angela Grande, director of streaming news channels at NBCUniversal Local, says FAST channels represent a unique and powerful opportunity for local news, but choreographing the relationships between stations, platforms and tech partners is a fast-evolving dance. A full transcript of the conversation is included.

TelevisaUnivision, Charter Reach Carriage Deal That Includes Ad-Supported ViX As Part Of Bundle

TelevisaUnivision and Charter Communications said they reached a new multiyear distribution agreement that includes a version of the premium, ad-supported ViX streaming service that will be available to Charter’s Spectrum cable subscribers at no additional cost.

NBCU, Roku Launch Sports, News, Entertainment FAST Channels

Today, according to a press release, NBCUniversal and Roku launched nine new entertainment and sports channels from NBCUniversal’s television and streaming portfolio and the NBCUniversal Global TV Distribution library on […]

Amagi ADS PLUS Curated Ad Marketplace Adds FAST Deals

Amagi ADS PLUS, a CTV advertising marketplace from the global SaaS technology provider of connected TV and free ad-supported streaming TV services, has launched a new feature called FAST Deals, a […]

NBCU FAST Channels See Real Revenue

The NBCUniversal Local FAST channels are growing, well, fast. The 11 ad-supported sites representing NBC stations, which include WNBC New York and KNBC Los Angeles, began their rollout in January 2022, and the four Telemundo regional channels debuted in November 2022. “They watch for longer periods on FAST,” said Meredith McGinn, EVP, NBCU Local Media, multicast networks and original programming, adding that the average is 25-30 minutes.

COMMENTARY

How FAST Workflow Convergence Is Redefining OTA Distribution In The NextGen TV Era

Jon Nevitt: The proving grounds for the recent evolution of cloud-based broadcast operations has been free ad-supported streaming TV (FAST), a linear TV streaming format that shares many advantages with internet-connected, NextGen TV broadcasting. This convergence of FAST and OTA workflows is an exciting development that gives broadcasters an excellent opportunity to experiment with delivering diverse content over the airwaves.

After Major Charter Deal, Disney+’s Ad Version Launches For Spectrum Subscribers

The agreement, struck in September after a blackout, pulls some of Disney’s streaming services into the linear bundle.

Atmosphere Launches Live Trivia Screens Across The U.S.

Atmosphere, a CTV FAST platform tailored exclusively for businesses, is debuting Chive Trivia, a new channel designed to test patrons’ knowledge through quizzes and allow them to compete against everybody […]

NEWSTECHFORUM 2023

Stations’ Streaming News Strategies Are Literally Evolving By The Minute

Constant data allows stations to iterate on the fly on their streaming and FAST channels, executives from CBS News & Stations, Fox Television Stations and Gray Television told a NewsTECHForum audience last week.

TVN’S MANAGING MEDIA BY MARY COLLINS

Local News Has An Edge On CTV And FAST

Recent research shows news outperforms all other categories in the FAST ecosystem, yet another reason for local broadcasters to leverage their content there and on as many CTV platforms as they can.

Allen Media’s Local Now Adds 2 Vice Media FAST Channels

The addition of Vice News and Vice Fast brings more than 200 hours of programming to the Local Now platform.

Bold Baking Network To Emerge From Oven In Q1 2024

Baker Gemma Stafford, whose show on YouTube has 2.7 million followers, is taking her rolling pin to connected TV with plans to launch a FAST channel, the Bold Baking Network, in the first quarter of 2024.

Speedvision FAST Channel Added To Google TV Lineup

Fubo Launches ‘Fubo Radio,’ AI-Powered FAST Music Audio Channels

Fubo is bringing AI-powered streaming music audio-only channels to its virtual MVPD service with the help of partner Super Hi-Fi. Fubo on Tuesday announced the launch of 10 fully branded free ad-supported streaming TV (FAST) channel radio stations, collectively dubbed “Fubo Radio,” on its sports-centric live TV streaming platform in the U.S.

Allen Media’s Local Now Adds Newly-Launched Time FAST Channel

Allen Media Group’s free streaming service for local news, weather, sports, traffic, and entertainment in America – Local Now – said today it’s adding the Time FAST channel. The Time FAST channel, powered by Time’s premium digital […]

Local Streaming Channel Neighborhood TV Now Available On Xumo Play

Cox Media Group (CMG) today announced that its newly launched local streaming channel Neighborhood TV will be available on Xumo Play beginning Dec. 1. Neighborhood TV (NTV), which formally launched in August 2023, is a free […]

PBS To Serve Up FAST Food

The latest entrée from the public TV pantry is now available to stream on Freevee, Plex and Roku.

Samsung TV Plus Boasts FAST Viewership Growth, Unveils Product Update

THE PRICE POINT

TV Hearts Beat FAST For Latest Streaming Trend, But There’s Nothing New About It

FAST channels are streaming’s shiny new object, but in reality, TV stations have been in the FAST business for a very long time. Now, as then, the quality of content makes all the difference.

Amagi And AD Digital Partner To Launch TV Aparecida’s New FAST Channel On Samsung Brasil

Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV (CTV), announced that TV Aparecida, a religious TV channel in Brazil, has launched its first free ad-supported […]

Edgio Partners With Wurl To Introduce FAST Syndication For Channels And Platforms

Edgio, a platform provider offering a “developer-friendly, globally scaled edge network,” announced a partnership with Wurl, a provider of data-driven solutions for connected TV (CTV), to offer global FAST syndication […]

Amagi And Cineverse Partner To Offer End-To-End FAST Solutions For Video Service Providers

Cineverse Corp., a global streaming technology and entertainment company with one of the world’s largest portfolios of streaming channels and content libraries and, www.amagi.com – a global provider of cloud-based […]

Top Five FAST Channels In U.S. Drive 20% Total Consumption

A handful of streaming channels dominate a significant amount of viewing, according to Omdia research.

Golf Nation FAST Channel Now Available On Vizio And On Demand

NBTV Channels’ video entertainment network Golf Nation is set to officially debut its FAST golf-lifestyle channel on Vizio smart TVs. Millions of Vizio users will be the first to stream […]

TV2025

Local Media Seek FAST Track To Political Revenue

Executives from NBCUniversal Local, Disney Advertising Sales Local, E.W. Scripps, Tegna and Ticker News shared their insights and experiences in maximizing streaming revenue and the most promising pathways to growth at a TV2025 session. Despite the expected election year bonanza, there are challenges. Among them: the lack of consensus about what currency should be used for transactions.

NAB Show New York: FAST Channels Growing Apace

Platforms do a better job of delivering the right content than some other categories, panelists say.

OTTera & TV5Monde Partner to Launch Their First FAST Channels On Tarfeeh TV

TV5Monde and OTTera, a provider of OTT applications and FAST channel solutions, unveiled a partnership to launch two FAST channels on Tarfeeh TV in the MENA region (Middle East and Northern Africa). The […]

Tennis Channel’s Fast Network T2 Launches On Amazon Freevee, Fubo

Tennis Channel’s free ad-supported streaming TV (FAST) channel T2 is now available to Amazon Freevee viewers, and on sports-first live TV streaming platform Fubo in its base Pro channel plan, […]

9 Story Media Launches YouTube Hub, Plans FAST Channel With Cineverse

Lionsgate Partners With Ebony Media Group To Launch Ebony TV

With access to Lionsgate’s expansive library of titles, the FAST channel will be available on Samsung TV Plus starting on Oct. 11. By the end of the month, Ebony TV will become available on The Roku Channel, Tubi and Amazon Freevee.

FAST Is Making Streaming TV Look More Like Traditional TV

A new study suggests that streaming television is starting to look a lot like old-fashioned television, with viewers flipping apps (instead of channels) and watching commercials. The study, The State of Modern TV Viewership, conducted by Vevo and Publicis Media, found that more than 50% of millennial and Gen X viewers watch free, ad-supported streaming television (FAST) channels monthly, with 89% of viewers saying they think FAST delivers great value.

Speedvision FAST Channel Streams On Xumo Play