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Happy Father’s Day Videos
Many consumers have an annual Father’s Day tradition: Figuring out a unique gift to give dear old dad. Does he want more than grill accessories and ties? To find out what dads are really paying attention to, Nielsen recently analyzed the top 10 English-language ads among dads in the U.S. over the first half of 2015. And one thing is certain—whether it’s having help regarding yearly finances, protecting investments or considering the best way to connect with content, advertisements that promoted service-based companies were a big hit among fathers.