When it comes to those opposing modifications to the FCC’s media ownership rules, the National Association of Broadcasters is not holding back in its most recent comments. The organization wrote that comments submitted in opposition to reform are “fundamentally backward” in this new media marketplace.
FCC Chairman Ajit Pai put in a plug Wednesday for giving the FCC some fast track broadcast deregulatory authority. In a House Communications Subcommittee FCC oversight hearing, Pai said that the disconnect between a moving marketplace and the “stasis” of FCC rules was the fundamental issue the FCC had with its media ownership rules.
The cable trade association says the commission should not only retain its ban on the common ownership of two full-power Big Four network affiliates in the same market, but should also close a “loophole” that allows affiliates to double up by carrying Big Four programming on low-power stations and multicast streams. NCTA such deals give broadcasters an unfair advantage during retrans negotiations.
This Thursday and Friday, at a “workshop” in Washington, broadcasters get to make the case to the antitrust division of the Justice Department that TV stations compete not only with each other, but also with cable and digital media like Facebook and Google. It’s nice that Justice is giving broadcasters this opportunity to air their grievances, but I’m doubtful it will trigger a change in policy, at least not in the short term.
The FCC chairman tells the NAB Show that when it comes to the commission’s review, “we will not be deterred by those whose regulatory views are not guided by facts and reasons, but instead were set in stone in the era of Laverne & Shirley, Starsky & Hutch and The Captain and Tennille.”
FCC Commissioners Michael O’Rielly, Brendan Carr and Geoffrey Starks weighed in on localization and local broadcasters’ coverage of crises during an NAB Show panel session.
FCC chief Ajit Pai should finish what he started on local TV ownership reform by approving the precedent-setting station sale in Sioux Fall, S.D. Action is long overdue.
The FCC told a federal appeals court this week that it did gauge the impact of its 2017 broadcast deregulation on media ownership diversity and found it would have “no material impact.” That came in a brief to the U.S. Court of Appeals for the Third Circuit, which is hearing appeals by Prometheus and others of that media ownership deregulation.
Most of a dozen broadcast groups, including Nexstar and Tribune, told the FCC today in a filing since UHF is the stronger, more valuable, signal in the digital age, and an owner can, if it had only UHF stations, reach up to 78% of the national audience given the 50% UHF discount, making the cap a straight 78% across the board is the least the FCC should do.
Comments on the issues teed up by the FCC in its 2018 Quadrennial Regulatory Review of its ownership rules are due April 29 and reply comments May 29.