WKMG, WOFL Win Late; WFTV Tops Elsewhere
WJZ Tops, WBAL’s Post-Oprah Woes Continue
Tightening 10 P.M. News Race In Denver
WNYW Wins At 5 A.M. And 10 P.M.
Two weeks into the month-long period used to set rates for local advertisers, NBC is in the lead, followed by CBS. Not coincidentally, those two networks have also aired the highest-rated shows during this sweeps period, the record-setting Super Bowl on NBC and the best Grammy Awards in two decades on CBS.
Exclusives
Fox Wins Final Night Of February Sweep
Fox wrapped up an easy February sweeps victory with a win on the final night of the four-week period used by local stations to set rates for advertisers. Powered by a 90-minute American Idol, Fox averaged a 6.5 adults 18-49 rating and 18 share, more than doubling No. 2 CBS on the night.
Fox Wins First Night Of February Sweeps
Fox steamed to its third straight Thursday victory last night, kicking off the February sweeps with an easy win. Boosted by American Idol, Fox averaged a 5.4 adults 18-49 rating and 14 share, 74% ahead of CBS and ABC, who tied for second at 3.1/8. It marked Fox’s first-ever victory among 18-49s to open a February sweeps period, as this is the first year Idol has aired regularly on Thursdays.
