Network Upfront, Scatter Revenues Mostly Flat

While TV networks continue to negotiate upfront deals — looking for mid-double-digit percentage price increases — TV ad revenues show a flat and/or downward trend over the last two years. Standard Media Index says upfront-placed advertising revenue for the better part of last TV season — October 2018 through April 2019 — came in at $19.3 billion, down 3% on a two-year compound annual growth-rate basis.