Backed by Simon Cowell, Kylie Minogue and Sheryl Crow, the streaming service looks to supplant smart speakers.
Amazon made a series of moves at CES in Las Vegas, most notably announcing deals to get its Fire TV software built into more televisions, soundbars and even the back seats of cars.
Exclusives
The standoff between Amazon and Google continues today with Amazon Fire TV owners scheduled to lose access to Google’s YouTube app in just six days. On Dec. 5, Google posted a message on the YouTube app on Fire TV devices that it would remove the app on Jan. 1. (The warning notice was still there this morning.)
Amazon plans to roll back the primacy of its own brand on its Fire TV devices. Now HBO, Netflix and other competitors will get equal placement on the devices’ home screens, following a similar move by Apple.
