Mediaocean Buying Ad Tec Company Flashtalking

Mediaocean agreed to acquire Flashtalking, combining its budget management capabilities with the ability to serve ads in digital environments. Terms were not disclosed, but according to published reports Mediaocean is paying $500 million for Flashtalking.

MRC Revokes Accreditation For Hulu, 2 Others

The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.