Although Fox Television Stations was a bit late to the party starting an OTT advertising selling business compared to other station groups, it is now coming on strong since the first of the year with its FLX operation. Ad sales deals have doubled since the first of the year, says Michael Page, VP of digital sales for Fox Television Stations. Some 300 campaigns have run since January.
Fox Television Stations’ new FLX service allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options. The service is now included in Fox’s pre-existing partnership with Mediaocean.