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FTC: Food Marketing To Kids Down 19.5%

Adweek | by TVNewsCheck

A new Federal Trade Commission report finds that compared to 2006, food marketing targeting 2- to 17-year-olds dropped 19.5% to $1.79 billion in 2009. Most of the decrease came from fewer ads on TV. At the same time, food companies increased by 50 percent spending in new media, such as online, mobile and viral marketing, which are cheaper than TV.