STATION ADVISORY
New Federal Ad Rules On E-Cigs Adopted
E-Cigs and vape shops have become a new advertising category for many broadcast stations over the last few years. In a “Final Rule” issued by the Food and Drug Administration (to be published in the Federal Register on Tuesday), a number of new requirements were adopted for tobacco products generally, and e-cigs were included in the FDA’s definition of tobacco products. So, too were cigars, pipe tobacco and tobacco used in water pipes or hookahs — tobacco products not covered by the over-the-air advertising ban that applies to cigarettes and smokeless tobacco.
