New Federal Ad Rules On E-Cigs Adopted

E-Cigs and vape shops have become a new advertising category for many broadcast stations over the last few years. In a “Final Rule” issued by the Food and Drug Administration (to be published in the Federal Register on Tuesday), a number of new requirements were adopted for tobacco products generally, and e-cigs were included in the FDA’s definition of tobacco products. So, too were cigars, pipe tobacco and tobacco used in water pipes or hookahs tobacco products not covered by the over-the-air advertising ban that applies to cigarettes and smokeless tobacco.