“The XFL has a good chance to become a small, viable opportunity for clients based on its WWE ownership backing,” says Adam Schwartz of Horizon Media. “I don’t think the XFL will ever become the NFL, but if the product is strong, it will get viewers to watch and, perhaps, to gamble on the games [and] that will draw more viewer interest.”
“Television has been the best marketing tool that we’ve had,” said Joe Browne, who was a league executive for 50 years before retiring in 2016. NBC Sunday Night Football announcer Al Michaels said a huge reason for the league’s popularity on television is because it is the best-suited sport for it. “You have this burst of action and then there is inaction that can be covered by analyzing the play and covering it on replay,” he said. Here are some of the major events that have shaped the NFL and television.
With all NFL games being shown on national networks rather than solely on local channels, the most memorable voices of football are universal. Here’s a look at some of the most important and memorable voices of professional football.
Everyone’s got a theory on why the long-dominant football league has seen a precipitous decline in viewership this fall. The truth is, it’s no single thing. It’s a combination.
As pro football continues to score viewership touchdowns — routinely topping an average of 18 million viewers for the regular season alone, its appeal seems to be far-reaching and trending toward ubiquitous. The hard-hitting action and on-field heroics have also had a strong multicultural impact — especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.
Competition among NFL pregame shows will ramp up this fall as Fox plans to start its broadcast coverage an hour earlier. The Fox NFL Kickoff studio show will move from Fox Sports 1 to Fox, where it will lead into the network’s highly rated Fox NFL Sunday. Fox affiliates have been asked to clear an extra hour on Sunday mornings so that Fox’s NFL programming can start at 11 a.m. ET.
The NFL on Fox has never been bigger than this season, with the network enjoying its most-watched campaign in the 20 years since it began televising the league in 1994. With Nielsen data in for Week 17 action on Sunday, including the pivotal Green Bay-Chicago matchup, the NFL on Fox averaged 21.2 million viewers for the 2013 season — up 8% from 2012 (19.7 million) and surpassing 2010 (20.11 million), which had been the previous best for the network.