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Ford To Use Reality TV To Promote Its Escape

Automotive News | by TVNewsCheck

Ford is launching a primetime reality TV show called Escape Routes that will promote the 2013 Escape crossover, which arrives in dealerships this spring. Starting March 31, the series will air for six consecutive weeks at 8 p.m. Saturday nights on NBC and at 11 p.m. on NBCU’s Hispanic cable network mun2.