The luxury car brand is getting a retro name and is launching a new midsize sedan. Ford hopes to revitalize its upscale division with the changes.
There were rumors this week that the board was preparing to name a successor to 67-year-old CEO Alan Mulally. But a Ford spokesman said there was no announcement following Thursday’s board of directors meeting.
Ford Motor Co. directors are preparing to promote Mark Fields to chief operating officer from president of the Americas, a move that anoints him as probable successor to Chief Executive Officer Alan Mulally, according to a person familiar with the plan.
Ford Motor Co. will funnel all of the discontinued Mercury brand’s advertising budget into Lincoln, says the head of the Lincoln National Dealer Council. That will fund a Lincoln marketing blitz.