Fox Deportes Is Going Beyond Soccer

Fox Deportes Names Carlos Sanchez EVP-GM

Media exec Carlos Sanchez will join the Spanish-language sports network as executive VP and general manager. Sanchez, who has extensive experience in the Hispanic market, will report to Fox Sports regional networks president Jeff Krolik.

NASCAR To Hispanic TV Viewers: Hola

The racing organization enters a deal with Fox Deportes in a bid to grow its audience, reflecting a huge media push to reach Spanish-speaking Americans