Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.
The proliferation of news on live linear streaming has set off an explosion of innovation in television news. TVNewsCheck will turn a spotlight on this trend during a webinar set for March 24 at 1 p.m. ET. Sharing their experience and insights during the event will be: (clockwise from upper left): Micah Grimes, VP news and sports, Atmosphere TV; Shareef Al-Ela, VP and head of LiveNow from Fox; Sarah Katt, general manager of AccuWeather Network and OTT streaming services; Brian Ring, senior director, product marketing for news, Amagi and the webinar’s moderator; and Matt Dominguez, senior manager, streaming distribution and partnerships at Cox Media Group. To join us at the webinar, please register here.